Year 6: Advertising Term 2

Below are some common advertising/sales techniques. Your teacher will show these on the classroom screen.  You are not to view them independently (they are blocked at school anyway). 

Directions:  Review each example and be prepared to answer the question that follows.  You may work with a partner.

• slogan
  • A main statement that you think of when you think of a product or company.    
  • Example:  "I'm Lovin' It!" 
  • What company is this?

• repetition
  • You hear a statement over and over until it is stuck in your head (sometimes it is the slogan).
  • Example:  "Head On, Apply Directly to the Forehead!"
  • What is being sold?

• bandwagon
  • They tell you that everybody is doing it and it is the most popular thing.
  • Example:  "America's Favorite Store!"
  • Is this really America's favorite store?

• testimonial/celebrity endorsement
  • Someone tells you how wonderful a product is, often someone famous (but it doesn't have to be!).
  • Example: "Chiropractic."
  • What is the goal of this advertisement?

• emotional appeal
  • If you buy the product, it seems you'll make more friends, be a better kid (or mom!), or be a better athlete.
  • Example: "Make More Friends."
  • Will you make more friends if you eat this candy?
  • Example: "Peanut Butter."
  • Are you a worse mom if you serve your kids a different peanut butter?

• expert opinion
  • You are told than an expert in the field (or a group of experts) recommends the item.
  • Example:  "Four Out of Five Dentists Recommend."
  • Why is the part "...for their patients who chew gum" important?

• jingle
  • A short song or tune is used to advertise a product.
  • Example: "Oscar Mayer Weiner."   
    • Source:  Old Time Radio Commercials, Big Eye Records, 2008.
  • What other advertising/sales techniques are used in this radio ad?